The Most Important TikTok Stats Marketers Need to Be Aware of by 2022
It doesn’t matter if you love or dislike it; TikTok is increasingly hard to ignore. After a record-breaking 2021 year, The application (and its followers) are more popular than ever.
Although many people still see it as a Gen Z platform for dance challenges, TikTok has grown to be a full-on platform for all types of content and a community. With the introduction of in-app purchasing from 2021 onwards, TikTok has become increasingly important to companies seeking to interact directly with their customers. You can buy TikTok views with Streamular.
General TikTok statistics
1. TikTok is the top-rated application of 2021, with 656 million downloads
It’s more than 100 million more downloads than the next-placed site, Instagram, which was used by 545 million people the year before.
It’s the third time in a row TikTok holds the number one position. The app was downloaded 693 times in 2019 and 853 million in 2020. As with many other apps listed on the list of most downloaded, the app experienced a dramatic decline in global downloads from last year. However, it maintained its top position.
2. TikTok was downloaded by more than 3 billion times.
TikTok reached three billion downloads in July 2021. It’s impressive even more when you consider that they had gone two billion downloads just one year earlier.
Additionally, it’s the first app not Facebook-related to hit the milestone of 3 billion downloads. From January 1, 2014, the only apps to achieve this include Facebook, Messenger, Instagram, and WhatsApp.
3. TikTok ranks 6th as the world’s most popular social media platform.
It’s a close second to Facebook, YouTube, WhatsApp, Instagram, and WeChat. In 2021, it surpassed Facebook Messenger to move into the 6th spot.
There’s a different method to analyze these rankings. There’s a Chinese application of TikTok known as Douyin, ranked eighth on the list. Douyin was the first app launched by the parent ByteDance, the company that owned ByteDance in September 2016, which launched TikTok to international users in 2017. There are some minor distinctions in the apps. However, they function and look similar to each other.
Douyin is home to 600 million daily active users (most apps use monthly numbers). If the two apps combine, they take fourth on this top list, well ahead of Instagram and WeChat.
4. US adults have a variety of opinions about TikTok
TikTok isn’t without critics. In the US, 34% of people have negative opinions about the app as opposed to 37% of those who have positive views. It’s far more controversial than any other platform: Instagram’s pictures are viewed positively by 50 percent of adult users and negatively by 24 percent. Facebook is considered a positive platform by 55% of people and negatively by 39%.
5. TikTok has more than one billion active users per month.
It’s an understatement when we say that TikTok is proliferating. Eight new users sign up to TikTok each second, with an average of 650,000 new users joining each day. NBD, only the total population of Helsinki, is signing up daily.
The numbers add up quickly. In September 2021, TikTok’s parent firm ByteDance announced that they had crossed the 1 billion mark, a 45% increase from July 2020. Compared to the likes of Facebook and YouTube, which both required eight years to reach one billion users, TikTok made it in only five years. In addition, TikTok is expected to achieve 1.5 billion people by 2022.