Branded marketing content tells your brand’s narrative. It shows to others who you are, the things you do, and how you can assist them. But you can’t just smack your logo on a post and call it a day! Instead, you need to create materials that leave a meaningful impression. Why? Wonderful branded content helps you build stronger connections and brand image.

So, to help you build and develop effective branding strategies, we’ve put together this helpful guide to help you create branded marketing materials online!

1. Create A Persona

Your business can surely succeed with high-quality products, hard-working employees, and excellent client satisfaction. However, when it comes to putting your brand at the top of people’s minds, then having a brand personality is a must. A strong personality will give your brand a face, allowing you to better engage your audience.

In developing a personality for your brand, you need to consider your company’s core values and beliefs. That should translate to your brand voice, brand story, and visual identity. Even your content and posts should reflect your brand values.

2. Define Your Target Audience

Your audience should be central in everything that you do. Everything from your messaging to customer support should be tailored with them in mind. You’re not only optimizing your brand strategy this way, but it’s also a way of building relationships and gaining trust.

In order to make your marketing campaigns targeted and effective, you need to understand who your customers are. What is their age bracket? Are they generally budget-conscious? Are they individual consumers or businesses? What are their pain points? What are their priorities? You can build your buyer persona and refine your targeting over time.

3. Develop Visual Identity

Proceed to create a distinctive and adaptable logo that embodies the essence of your business. Make sure the font, color scheme, and imagery you choose fit the persona of your brand. A unified and identifiable visual identity can be established by maintaining consistency among all visual elements.

Select font styles that complement your brand’s visual identity and are easy to read across a variety of platforms. Use digital marketing templates that are consistent with your brand’s values and that speak to your target audience. Create a brand style guide by compiling all of these brand guidelines.

4. Solidify Your Story

Now that you’ve defined your brand personality, know your target audience, and created your visual identity, it’s time to wrap things up in a brand story, which is the most powerful tool in your marketing arsenal. You should never overlook the value of a brand story!

Researchers have long known that our brain responds amazingly to descriptive stories. A story can have a significant impact not only on our senses but also on our motor cortex. However, you need to make sure that your brand’s story is simple yet exciting. Share the story about your business’ humble beginnings, show the people behind the brand,       and describe your company’s milestones and growth over time– anything that is authentic and relatable can become a memorable story.

5. Align Your Tone

When it comes to executing your branded marketing content, it’s crucial to have a brand tone guideline in place. Just like your logos and messages, your tone needs to be consistent. Your tone can dictate how your message is understood, and your brand voice can even set you apart from competitors. It influences how people feel about your brand. Brand tone can be playful, lighthearted, professional, personable, supportive, or even humorous. The goal is to use it to reinforce your brand values, your identity, and vision.

6. Be Authentic

Last, but not least, always try to be transparent about your brand. Studies have shown that disclosing a brand’s production and cost information can enhance consumers’ perceptions of its trustworthiness.

Transparency with your audience is a key component of authenticity. Your audience will feel more acquainted with your brand and you can gain their trust by showcasing the knowledge, enthusiasm, and hard work of your team. Remember that being transparent also involves owning up to your brand’s errors or shortcomings. You can show authenticity in many ways. You don’t always have to show a corporate front. In fact, people like working with people, so just foster transparency, respect, and commitment to quality across the board.

The Takeaway

Every business, no matter how big or small, needs to adhere to a set of standards for both content and brand style. These are just some quick tips for developing a unique brand identity to further your business. If you’re doing organic marketing like SEO, every first encounter with a reader or user is a chance to showcase who you are as a brand and what you can do. Thus, having all branded elements in one blog or social media post can go a long way in improving engagement and most importantly, building brand awareness.